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In August 2012 I woke up at 3am (again) mulling over whether it was a good idea or not to leave my corporate job at JPMorgan and open a flower shop.  I had enrolled on a 1 day course 6 months earlier at Jane Packer in London and returned with armfuls of flowers and a big smile.  Six months later that August morning the niggle wouldn't go away and I finally figured out now was the time to do something about it!   So rather than go back to sleep, I did a online nickname search of my christian names 'Pauline Elizabeth' - it returned 2 lists including 'Paloma' and 'Lily'.  By this time it was 4am, I registered www.palomalily.com, wrote a resignation letter and handed it to my manager the same morning.  Gasps of "what about your pension?" and "how will you survive?" echoed around the glass office.  On the 1st November 2012 Paloma Lily was born .....

I've always expressed my creativity through the love of interiors and gardens.  Both grandparents tended immaculate gardens, Grandad's award willing dahlias were like dinner plates and Mum inherited his green fingers so we were always surrounded by beautiful outdoor spaces.  I remember childhood days out usually involved visiting a stately home or an open garden or two.  Largely self taught, armed with lots of enthusiasm and an eye for detail I enrolled on 2 one week courses with the talented florist Jamie Aston in Marylebone; not just to learn the tricks of the trade but to quiz him on margins, suppliers etc - he was very generous and I'm forever thankful.

Since then the shop has grown in size and the Paloma Lily family has expanded - Richard my partner also works here, as does Natalie, Ian, Belle and Rupert the Irish Terrier.  We are a community shop first and foremost situated on the most prominent corner of Wilton's market square - friends of Paloma Lily pop in for a chat, put the world to rights and scoop up a bunch of flowers on their way out.  Paloma Lily's abundant floral style is an artisan/country cross with a glamorous edge and although we've added new botanically inspired products to our shop range, our blooms define the business and evolve as we move through the seasons.

What's next?  Well, we're developing a new range of Paloma Lily branded products - watch this space and if you are passing, why not swing by and say "Hello", it'll be lovely to see you ..... Pauline x